Words by Choithrams
Date 14.09.20

Tommy Hilfiger team up with iconic illustrator Jeremyville for a playful autumn collection

If you’re going to join forces with anyone to launch a new collection of fabulous designs for kids, make it a renowned contemporary artist. Jeremyville, brings his unique style to the new Tommy Hilfiger campaign through playful reinterpretations of the brand’s iconic DNA. 

The 2020 kid’s collection reinvents heritage classics through the lens of an all American kaleidoscope and is the first campaign collaboration between Tommy Hilfiger and the New York-based studio.

Jeremyville’s bright, outdoor motifs including clouds, rainbows, flowers and animals inject a fresh energy and voice into the signature Tommy Kids aesthetic. Through global initiatives and community projects for kids and adults around the world, Jeremyville aims to inspire everyone to use art as a tool for positive change, thinking, connection, and empowerment.

Town and country designs from broderie anglaise dresses to ribstop vests start the season, while rugged classics like fleece zip-ups are perfect for little ranch renegades to throw on and go as things get a little cooler. Heavyweight cable knits and tailored suits provide a preppy flare for prairie pioneers and tartans, inspired by the Rocky Mountains, provide warmth and comfort. Young, outdoor explorers can trek in weather-proof outerwear, including technical looking parkas.

@TommyHilfiger

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