Magnum Ice Cream Dark chocolate. The timeless classic. The perfect balance of cracking and indulgent dark chocolate and velvety smooth vanilla ice cream. Our philosophy: Since 1989, Pleasure Seekers around the world have been discovering Magnum. Thick Chocolate. Velvety ice cream. The perfect balance. Magnum never stopped working, adding new flavours. New textures. We love film, we love fashion. We believe a day without pleasure is a day lost. So make time to indulge in a little glamour.