Choithrams Unveils In-Store Activation Celebrating Five Outstanding Women-Owned, UAE-Based Sustainable Brands

Dubai, UAE – 12 November, 2025 – Choithrams is proud to announce the launch of a new two‑month in‑store activation, titled “Women‑owned. Planet‑friendly. Proudly on our shelves.”, hosted within its Green Community outlet. This exclusive feature brings together five exceptional women‑led brands, each offering non‑toxic, sustainably made clean‑products, from menstrual care to personal & home‑care, supplements and pantry essentials. The activation runs starting now for a full two months.

“As a husband and father to four daughters, all of whom have pursued successful careers, I perhaps understand better than most the unique challenges faced by female entrepreneurs. Hence at Choithrams, we take immense pride in championing the extraordinary talent and vision of women entrepreneurs. By curating and showcasing women‑owned brands in our Green Community Store, we are not only celebrating innovation and excellence but also setting a benchmark for sustainable and purposeful retail. This initiative reflects our unwavering commitment to empowering businesses that are shaping the future of commerce and community.”— Mark Mortimer Davis, CEO, Choithrams

Featured brands:

• Adaye (Founder: Shereen Abdulla) – Organic, toxin‑free menstrual care products designed to treat women’s bodies and the planet right.
• Bambuyu (Founder: Sahar Karoubi) – UAE‑based sustainable & non-toxic tissue products made from bamboo, with plastic‑free packaging and a mission to protect forests.
• The Botanist (Founders: Simona Sotirovska & Ruby Archambault Giroux) – The Botanist offers safe, effective home care you can trust. Pure ingredients, no harmful chemicals, just a cleaner, healthier home for your family.
• Scoop Wholefoods (Co-founders: Iryna Nestsiarovich & Viktoria Pilinko) Unique zero-waste retail concept offering a curated range of organic wholefoods and non-toxic personal care and household essentials.
• LOAM (Co-founder: Imogen Patzer) – Organic Ultrasonic Extracted mushroom powder Supplement from Europe, designed to improve immunity, gut health, energy levels and mental focus.