About

Inspired by functional drinks from the Far East, Dietrich Mateschitz developed a product and a unique marketing concept and launched it as Red Bull Energy Drink in Austria in 1987. This also introduced the world to a new category of beverages - energy drinks.

RED Bull Energy Drink, Blue Edition, Taste Blueberry, 250ml (4pack) RED BULL GIVES YOU WINGS Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed a new product and a unique marketing concept and launched Red Bull Energy Drink on April 1, 1987 in Austria. A brand new product category - Energy Drinks - was born. WHEN TO DRINK Red Bull Energy Drink is appreciated worldwide by top athletes, students, and in highly demanding professions as well as during long drives. WHAT’S INSIDE THE CAN Caffeine: Caffeine was already known by ancient civilisations. They consumed it from natural sources like tea, coffee, cacao beans and cola nuts and appreciated its stimulating effects on the human body. B-group vitamins: Vitamins are essential micronutrients that are required for maintaining normal body functions. Sugars: Red Bull Energy Drink is made with sugar sourced from sugar beets. Taurine: Taurine is an amino acid, naturally occurring in the human body and present in the daily diet. It is involved in a wide range of biological processes. Alpine Water: Naturally, water is a main ingredient of Red Bull.