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Words by Choithrams
Date 28.03.22

The month-long in store and online campaign will benefit Dubai Cares and the UAE Food Bank

It's that time of year again — time to unite the community around the theme of sharing as we move into Ramadan 2022.

Our popular Double Blessings is a heartfelt campaign that directly supports Dubai Cares, a civil society organisation formally associated with the United Nations Department of Global Communications, and the busy UAE Food Bank during the holy month.

Until May 2 this year you, our loyal and fabulous shoppers, can kindly buy meals for others in the form of ready meal food boxes. Starting from just Dhs10, you can buy as many as you like and the proceeds from the sale will be donated to Dubai Cares to boost school feeding programmes around the world.

Dubai Cares School Feeding Programme 1.JPG

The boxes will be available for purchase online, and at more than 28 Choithrams outlets across Dubai and the Northern Emirates.

“School feeding is a core pillar for educational access, retention and student health in many parts of the world," said Abdulla Ahmed Alshehhi, Chief Operating Officer at Dubai Cares. "Thanks to the support of our decade-old partner, Choithrams, we will boost access to education and keep children in school with a robust system of school feedings programmes.

"To date, we have launched education programs reaching over 21 million beneficiaries in 60 developing countries.”

L.T. Pagarani, Chairman of Choithrams Group, added: “Goodness is what we bring to our community with our products and services throughout the year. By sharing food with vulnerable communities in Dubai and by boosting school feeding programmes around the world, we are doubling blessings this Ramadan with the generous support of our customers, partners, stakeholders and staff.”

UAE Food Bank Food Distribution.JPG

Dawoud Al Hajri, Deputy Chairman of the Board of Trustees of the UAE Food Bank and Director-General of Dubai Municipality, said: “Goodness and charity unite the community. We thank our partners and supporters for the generous donations – it highlights solidarity within the UAE.”

Dubai Cares and the UAE Food Bank are both linked to the Mohammed bin Rashid Al Maktoum Global Initiatives.

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