Celebrate the UAE and shop the home-grown brands

The seven emirates may play host to some of the biggest names in the shopping world, but that doesn't mean local brands are forgotten.

Thanks to stacks of support and funding from the UAE government, locally-grown start-ups have been springing up for more than 50 years.

With UAE National Day just around the corner, on 2 December, it’s time to buy local.. Here are six home-grown brands you should be keeping an eye on.

Tiffany

One of the oldest in the local business, Tiffany founds roots in the UAE in 1989 when it began bringing biscuits to the people of the UAE.

Everyday Nice, Everyday Milk and Marie biscuits were some of the first to hit the market and are still available today.

In 2022 they now specialise in not only tea time biscuit treats, but also crisps, popcorn, nut bars and chocolate bars, which are sold in more than 50 countries worldwide.

Goodness Foods

Born in 2014 in the UAE, Goodness Foods is now a world leader in quality spices, juices, nuts, lentils, grains and much more.

A particular favourite at Choithrams.com is the four fantastic flavours of dry-roasted cashew nuts, proving Goodness Foods is always looking for ways to improve quality.

Recently adding fresh produce, including vegetables, hummus, salads and sandwiches, to the offering, it is now a household name across the GCC and Africa.

Bringing food you can trust, the dedicated folk at Goodness Foods are committed to selecting the finest natural ingredients and strictly adhere to HACCP guidelines to ensure that you experience pure farm fresh goodness in all of their products.

Camelicious

Today, thanks to sustainable production in the UAE, camel milk is available all over the world, accessible to a large number of consumers courtesy of Camelicious.

The company, which is based in the UAE, has a full herd of happy and healthy camels and animal welfare is a priority. The feed is natural and all plant based with no additional proteins or hormones.

The camels live in their natural environment meaning the camel milk is 100% natural and pure from any GMO ingredients. Choithrams.com loves the new date flavoured Camelicious camel milk.

Coffee Planet

Humble roots began in Dubai in 2005 with the aim of helping people experience the finest global speciality Arabica coffee.

Today, the home-grown is one of the Middle East’s biggest and best coffee names, roasting green coffee beans in its Dubai roastery, creating roasted whole bean and ground coffee.

Sourced from the best farmers across the coffee-producing regions of the world and brought to you in fully biodegradable and compostable capsules, it is 100% Arabica speciality coffee.

All Coffee Planet products are certified as Mother Earth-friendly, meaning you can sit back, relax and enjoy a coffee that's full of renewable goodness while doing your part for the planet.

Fade Fit

"Fade Fit began as a fitness journey for myself. It developed into healthier snacks for my kids and now it has become a lifestyle brand that promotes wellness and supports a healthier lifestyle for everyone," says local founder of his own namesake brand, Dubai based Kris Fade.

The home-grown brand currently offer healthy energy snacks, protein treats, bites for kids, multivitamins, organic milk, smoothies and more. 

Kris Fade's kid's line, Fade Fit Kids has fast become a staple across the region.

With no added sugar, every treat is all natural and preservative free. We love the Fade Fit Kids Berry Blast treats, filled with tasty dates, cocoa and organic cornflakes, all covered in a delicious sugar-free white chocolate and berry shell.