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  • Choose Life - Beauty

Keep your skin in check behind your mask

Skin screaming for some seasonal love? KJ Serums could be the answer

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Wearing a mandatory protective face mask for regular or long periods of time can play havoc with your skin, especially those with pre-existing complaints. Being stuck behind a mask in the hot season when humidity is high, can lead to unwelcome skin irritations and breakouts. The lack of air circulation and increased temperature around the nose and mouth causes excess perspiration and clogged pores, a perfect breeding ground for bacteria. In some cases, irritation can also be due to the chemicals used to treat the facemask reacting with sensitive skin. It's time to take action.

To minimise the negative effects of wearing a face mask, it is recommended to remove it as soon as you reach home, or whenever you are not required to use it, and rinse your face with a mild cleanser to remove the sweat and any harmful buildup. KJ Serums’ SkinKarma provides natural hydration in the form of vegan hyaluronic acid, along with niacinamide (vitamin B3) which improves skin texture and strengthens the protective barrier function while reducing inflammation and redness. SkinKarma is also highly effective in your day-to-day skincare routine, offering anti-pimentation, anti-ageing, anti-acne, non-comedogenic, as well as, antioxidant properties.

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With the brand’s mission to hand pick the best active ingredients for their range, it allows KJ Serums to avoid overloading formulas with unnecessary preservatives or additives and enables them to pride themselves on their value: Fresh = Effective. Their serums are also vegan friendly and free from parabens, PEGS, phthalates, sulphates, mineral oils, synthetic fragrances and formaldehyde. These values keep KJ Serums unique, as the only skincare brand in the region offering a subscription service of hand blended and fresh serums each month, ensuring powerful results.

The natural potency of the L-ascorbic acid, form of Vitamin C, that is used in the Triology range has extremely powerful and positive anti-ageing benefits and offers a great source of hydration, protects from sun damage, increases collagen production and promotes healing of the skin. Paired with the antioxidant power of Vitamin E and Ferulic acid, the KJ Serums Triology Day and Night Duo help the skin appear brighter, fresher and glowing, and with prolonged use, can provide many of the long-term benefits mentioned. Triology Night Serum has the added nourishing benefits of sweet almond and castor oils to hydrate your skin overnight.

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KJ Serums allow their consumers the option of personalising the potency of their Triology serums before ordering, allowing those who have more sensitive skin, or those who are not used to the effects of such powerful actives to become acclimatised to the fresh vitamin C. Those who are more familiar with active ingredients and have used L-ascorbic acid before can try the higher potency option for best results.

In the daytime, the Triology Day Serum can be complemented with HA-ppy Face Serum from the full range for optimal results. Both products work together to reduce pigmentation and confer anti-ageing benefits, hydration and a brightening effect, giving a beautiful healthy glow to the skin.

KJ Serums’ SkinKarma is priced Dhs145 for 30ml or Dhs195 for 60ml and is available in the UAE at

www.kjserums.com

All your beauty essentials in one place

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